We helped PostNL refresh its brand to better reflect its innovative spirit in today’s digital world. The goal was to highlight its role in connecting people and modernise its identity. We simplified the logo, introduced a dynamic design language, and updated colours, typography, and imagery for a clearer, more contemporary look. The result is a flexible, digital-first brand that feels more human and future-ready—rolling out across everything from apps to uniforms and mailboxes.
Illustrations: @robenrobin.nl
Type: ROM by @abcdinamo